We use energy every day – to run our homes, businesses and lives.

When a state government sought to better understand why – and why not – the community was participating in a program that offered incentives to invest in new energy technologies, it turned to Civic.

Civic designed and delivered a research program that informed a report that identified communications approaches that would reach and resonate with target audience groups.

The report played a role in reframing how the program was positioned and promoted, helping to remove administrative complexities and make the program easier to participate in and benefit from.